Back to News THE JAPANESE EMPREROR’S BIRTHDAY REMEMBERED AND CELEBRATED IN SA Date: 02 Mar 2020 Author Type: Press Release Author: Nissan South Africa Source: Nissan South Africa ROSSYLN, Pretoria (2 March 2020) – Nissan South Africa celebrated this week the Japanese emperor’s birthday by displaying two of its latest vehicles – the Nissan Patrol and the Nissan Navara Stealth at an event held in Pretoria. Nissan was among the VIP guests that attended the Japanese emperor birthday celebration. Every year the Japanese ambassador to South Africa hosts a function to commemorate the birthday of the Emperor. It was also an opportunity for the people present to taste the delicacies of the Japanese food and drinks. The relationship between South Africa and Japan boasts 102 years of trade relations, which according to statistics, Japan exported in 2017 goods worth $7.5bn to Africa, including $2.5bn to South Africa, and imported $8.3bn, of which 57% came from South Africa with the automotive sector being the most important Japanese exports to Africa over the past decade. Managing Director of Nissan South Africa, Shinkichi Izumi said, “Nissan is very proud to transform the pledge made last year by the Japanese Prime minister, Shinzo Abe to invest in Africa a reality.” Nissan is one of the two Japanese car manufacturers with a strong presence in South Africa. Japanese investment in South Africa is expected to increase over the next few years. Following the President Cyril Ramaphosa’s visit to Nissan’s Headquarters during the Tokyo International Conference on African Development (TICAD) in late 2019 is a clear example of the strong relationship between the two countries. Nissan South Africa announced last year that it will invest of R3bn ($200 million) at its Rosslyn plant to start producing locally the new edition of the Nissan Navara. “Producing the Navara locally is something that the majority of South Africans should be proud of,” he added. We will continue to invest in our employees through skills development programmes and improve the lives of the people within the communities where we operate in South Africa.” Concludes Izumi.